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About Fierce Lynx Designs

Who We Are

Welcome to Fierce Lynx Designs, where nature meets creativity. I'm Alison, the owner, designer, and maker behind this brand. Alongside me is Yvonne, our Social Media and Customer Support Diva. Together, we form a dynamic two-woman team committed to bringing you unique, handmade jewelry that tells a story.

Our Mission

We believe in the power of sustainable fashion and ethical business practices. That's why we donate at least 10% of our annual profits to The Nature Conservancy of Canada. Our mission is to empower women, both at home and in developing countries, through the use of upcycled and locally-made beads. We're not just about looking good; we're about doing good, too.

The Gemstone Connection

Most of our designs feature semi-precious and precious gemstones, used in ways that bring out their natural beauty. We take great care to source these stone beads ethically and sustainably. Through our blog, we aim to educate our Lynxes about these wonders from the Earth, adding another layer of connection between you and your unique piece of jewelry.

The Face Behind the Designs

I'm Alison Cornford-Matheson, the heart and soul of Fierce Lynx Designs. I grew up in Saint John, New Brunswick, and after years of living and traveling abroad, I returned to my roots. My journey into jewelry-making began as a way to unplug from my tech-heavy life and reconnect with my love for crafting and nature. I've always been fascinated by gemstones, and Fierce Lynx became the perfect intersection of my loves for creating, nature, travel, and online business.

Handmade in New Brunswick

Every piece is lovingly crafted in the breathtaking Fundy region of New Brunswick, Canada. We're proud to be a local business that has a global reach, thanks to our online-only model. Operating online allows us to keep costs down and focus on what we do best—creating beautiful, sustainable jewelry.

Handmade with Love

Every piece you see here is handmade by me, Alison, with the exception of our Fierce Lynx Bazaar collection. These are carefully curated, high-quality accessories that align with our ethos, even if they aren't crafted in-house. Whether it's a bracelet, necklace, or pair of earrings, each item is a labor of love, designed to bring joy to your life.

Mobility-Friendly Designs

We understand that beauty should be accessible to everyone. That's why the majority of our bracelet designs are mobility-friendly, featuring no clasps. These are perfect for individuals with challenges like arthritis, making it easier for you to adorn yourself without any hassle.

Inspired by Nature and Travel

As a lover of nature and travel, I draw inspiration from the rugged wilderness of Canada and the diverse cultures I encounter on my global adventures. Each piece is a reflection of the beauty that surrounds us, made even more special by the natural gemstones that feature prominently in our designs.

Let's Get Personal

Looking for something tailor-made? We're more than happy to work with you on custom orders. Just drop us an email to start the conversation.